Director of Communications | Fractional CMO | Interim CMO | Innovator | Investor
As a trusted provider of outsourced Chief Marketing Officer as a Service (CMOaaS), Joseph Spear works with organisations in the following roles:
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A Chief Marketing Officer who works for more than one client at any one time.
Typical examples include small and medium size businesses that wish to harness the range of skills and deep expertise of an experienced CMO but that cannot yet afford a full time salaried staff member in the CMO function.
Fractional CMO is by far the most common type of engagement.
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A Chief Marketing Officer who is able to step into a CMO role quickly on a temporary basis and hold interim responsibility for all marketing functions until the role is filled from recruitment.
Typical examples include backfilling the CMO role when a board-level colleague leaves the business, or when the terms sheet of onboarding a new investor is conditional upon having an experienced CMO in place.
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A Chief Marketing Officer who works remotely from head office for a large percentage of time.
Typical examples include working the majority of time at the site of one of your main customers, or being co-located with a trade partner, or when establishing an office in an international jurisdiction.
One of the common uses of a Virtual CMO is where the business itself is a fully virtual business with no fixed address (except a registered office, which tends to be a serviced mail address or company's accountants or lawyers).
Start-ups and Scale-ups in the software-as-service sector operate very successfully as fully virtual businesses. There is no stigma anymore for those colleagues who work from home, as it has become a proven and productive way of working.
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A Chief Marketing Officer who is given responsibility within a defined project with a specific start and end date and a specific project budget.
Typical examples include the launch of a new product, the communications required during a merger or acquisition, or the activity of entering a whole new market.
The Project-based CMO arrives at Project initiation, works alongside the project team through all sprints and milestones, and continues until Project closedown.
About Joseph Spear
A senior-level business leader with specialisation in marketing, sales and business development. Proven track record in B2B, B2C and B2B2C products and services. Reliable problem solver and expert in planning and delivery of strategic and tactical programmes. Outstanding business networker able to operate effectively at all corporate levels to build trust and gain buy-in. Disciplined and energetic, a self-starter who thrives in competitive, results-driven business environments where relational, technical, analytical and creative approaches are highly valued and highly rewarded. Resilient, organised and experienced across several industry sectors including IT services and technology solutions. Well educated and MBA qualified. International experience.
Joseph has worked across a wide spectrum of the computer industry, for example: UK and international vendors of proprietary and open source technologies, software authors, value added resellers of software and hardware, bootstrapping entrepreneurs, IT consultants, system integrators, managed service providers. This means that Joseph understands what he needs to do to translate sales and marketing activity into reputation and revenue in the near term and beyond for your organisation.
Joseph Spear is an Innovation Martlesham Mentor.
Joseph Spear applies over 39 year’s experience, working agency side and client side, solving the toughest problems in corporate communications and product marketing.