Devising Remarkable Content

Design and creation of remarkable content.
Conceptualisation through to production of approved publishable and broadcast-ready content.
A/B Testing headlines, subject lines and key offer messages.

Service Offer: Devising Remarkable Content

The work involves drafting appropriate message types, testing those message types and deciding on which message types to prioritise.

Visibility. Audibility. Touchability. And, yes, taste and smell. The best marketing campaigns know how to factor in all the senses. People best remember how you make them feel. Marketing campaigns which rely only on a single sense will inadvertently bypass a subset of those they are trying to reach, such as people who live with disabilities.

When devising content which is truly remarkable, Joseph Spear knows to not overlook the essential when creating what appears to be the obvious.

Whether your next marketing campaign needs a video feature, a photographic still, a genius headline, a write-up, a musical score, a taste sensation or an olfactory accord, Joseph knows how to create something unique - sui generis - and where to get it produced to exactly the correct technical specification that your marketing campaign requires.

Content Use Case: Visibility and memorability

A marketing campaign across Spring and Summer 2020 featured a pastiche of the iconic photograph of The Beatles taken on 8th August 1969 by Iain Macmillan for the ‘Abbey Road’ album cover. The remarkable content included a composite image showing people of all ages on the world famous zebra crossing. In the context of the marketing campaign, it signified that crossing the Internet must be safe for all regardless of age, ability or social demographic status.